Oreo

Oreo came to us with a clear opportunity: elevate the brand's presence during the Christmas season and transform it from a baking ingredient into a festive ritual that families reach for, share, and gift.

As Australia's #3 cookie brand, Oreo had the recognition and love, but not the seasonal relevance. The brief was to build on Oreo's existing strengths: its playful personality, cross-generational appeal, and iconic twist-dunk-lick ritual, while carving out a distinctive role in the holiday period. Something that would feel unmistakably Oreo, but with festive magic baked in.

/ Project Scope

Insights
Category & Trend Insights, Consumer & Culture Insights, Insight Mapping & Modelling

Strategy
Communications Strategy, Brand Experience Strategy

Design
Packaging Design, 3D Activation & Retail Design

Assets
Distinctive Brand Asset Management, Typography & Illustration, Image Creation & Retouching, 3D Digital Rendering

Production
Technical Production & Artwork, Production Management, Partner Coordination

The result was Oreo Christmas: a limited edition range designed to make Oreo the cookie families leave out for Santa, enjoy during festive moments, and slip into stockings as the perfect small gift.

With two special formats launching over an 8-week festive window, the range brings nostalgia, joy, and affordability to the season's celebrations. Each pack is designed to spark delight, whether it's opened on Christmas morning, shared around the tree, or left beside a glass of milk for the big man in red.

/ The Results

The Oreo Christmas range brings seasonal energy and emotional connection to the cookie aisle, creating new reasons to engage with the Oreo brand during the holidays. It's a confident extension designed to drive short-term excitement and longer-term relevance, while reminding families that Santa deserves the best cookie.

As brand partners, our role was to balance Oreo's playful, contemporary edge with the warmth and tradition of Christmas. We leaned into festive color palettes, joyful illustration, and moment-led messaging to create a range that stands out on shelf while inviting families into new seasonal rituals.

The work brings Oreo into the heart of family Christmas traditions, turning an everyday treat into a seasonal gesture of care.