TNCC JUICY BURST

The Natural Confectionery Co. came to us with a clear challenge: bring a new product concept to life that would meet growing demand for better-for-you lollies without losing the joy, flavour, or playfulness the brand is known for. The brief was bold: celebrate real ingredients, true-to-fruit flavour, and an indulgent sensory experience, all in a format that felt fresh yet unmistakably TNCC.

/ Project Scope

Brand, Category, Consumer & Cultural Insights / Portfolio Strategy & Architecture / Communications Strategy / Visual Identity System / Packaging Design / 3D Activation & Retail Design / Image Creation & Retouching

The result was Juicy Bursts: a centre-filled jelly lolly made with fruit juice concentrate and free from artificial colours and flavours. A burst of flavour on the inside. A bold new design on the outside.

As strategic design partners, our role was to translate this innovation into a cohesive and compelling pack. One that balanced joy and juice, fun and function, taste and trust.

Our approach centred on vibrant storytelling and fruit-first design. Expressive illustrations and bold flavour cues amplified the idea of ‘true-to-fruit’, while custom shapes helped bring the centre-filled format to life. Every detail, from natural language to oozing visual assets, worked hard to communicate taste appeal and real fruit credibility.

/ The Results

Juicy Bursts is now on shelf—bringing bold flavour to life with a pack that stops shoppers in their tracks. Hyper-realistic fruit renders work hard to deliver instant taste appeal, while vibrant colours and confident branding ensure the product stands out in a crowded confectionery aisle. The result? A strong visual and sensory presence that delivers from shelf to first bite.