Espresso Affogato

Old Gold came to us with a clear ambition: reimagine dark chocolate for a new generation without losing the rich character, heritage, or substance the brand is loved for. The brief was bold: create a new flavour that felt indulgent, unexpected, and undeniably Old Gold.

The result was Espresso Affogato: a limited edition inspired by the classic Italian dessert. Bold, smooth and full of flavour. A new ritual for the evening unwind.

As strategic design partners, our role was to craft a pack that brought this new indulgence to life; one that balanced innovation with nostalgia, appetite with authenticity.

/ Project Scope

Brand Architecture / Brand Portfolio / Brand Identity / Strategy & Execution / Distinctive Brand Assets Development / Visual Identity Creation / Packaging Design / Bespoke Illustration and Typography / 3D Realisation / Production Management

Our approach centred on building from the masterbrand while confidently signalling something new. Café-inspired flavour cues, layered textures, and rich tonal contrasts helped elevate the sense of indulgence, while the signature chunky pip ensured brand continuity. Every element was designed to invite discovery, evoke flavour, and own the dark chocolate shelf.

The result? A crave-worthy new chapter for an Australian classic, and a step forward in cementing Old Gold as the country’s most loved dark indulgence brand.

/ The Results

Espresso Affogato launched as a limited-edition variant and quickly found favour with both loyal fans and curious new shoppers. With a design that stirs appetite and builds intrigue, Old Gold continues to evolve its legacy, one bold bite at a time.

Behind the scenes, this project was a true collaboration, working hand-in-hand with the Old Gold team to push boundaries while respecting the brand’s deep roots. It’s a reflection of what we love most: partnering with brands that are willing to be brave, to experiment, and to create moments that surprise and delight. For us, Espresso Affogato wasn’t just about a flavour, it was about showing what happens when heritage and boldness meet, a reminder that even the most established icons can keep finding new ways to excite.